Visit Malaysia Year (VMY) was first launched in 1990 with the theme
“Fascinating Malaysia. Year of Festivals”. The campaign was a huge
success with Malaysia charting 7.4 million in tourist arrivals compared
to 4.8 million in 1989. To enable tourists to easily recognize Malaysia,
the “Orang Utan, the endangered species found in East Malaysia was used
as a mascot and it was named “Wira”. Apart from it, Kuala Lumpur’s
famous landmark, Sultan Abdul Samad building was featured as the
official Visit Malaysia Year 1990 logo. Malaysia Independence Day in
August 31 was the anchor for 84 major events, 14 festivals and nine
exhibitions during VMY 1990. Who could ever forget the song “To know
Malaysia is to love Malaysia” during VMY 1990?
The success of VMY 1990 has spurred another VMY in 1994. This time
around, the theme was “Fascinating Malaysia. Naturally More”. VMY 1994
maintained its words “Fascinating Malaysia” for the theme but injected a
punch line “Naturally More” to reflect more exciting things and events
lined up for that year. “Orang Utan” was once again used as the mascot.
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