Visit Malaysia Year (VMY) was first launched in 1990 with the theme 
“Fascinating Malaysia. Year of Festivals”.  The campaign was a huge 
success with Malaysia charting 7.4 million in tourist arrivals compared 
to 4.8 million in 1989. To enable tourists to easily recognize Malaysia,
 the “Orang Utan, the endangered species found in East Malaysia was used
 as a mascot and it was named “Wira”. Apart from it, Kuala Lumpur’s 
famous landmark, Sultan Abdul Samad building was featured as the 
official Visit Malaysia Year 1990 logo. Malaysia Independence Day in 
August 31 was the anchor for 84 major events, 14 festivals and nine 
exhibitions during VMY 1990. Who could ever forget the song “To know 
Malaysia is to love Malaysia” during VMY 1990?
The success of VMY 1990 has spurred another VMY in 1994. This time 
around, the theme was “Fascinating Malaysia. Naturally More”. VMY 1994 
maintained its words “Fascinating Malaysia” for the theme but injected a
 punch line “Naturally More” to reflect more exciting things and events 
lined up for that year. “Orang Utan” was once again used as the mascot.
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